La vraie fausse bonne idée

Bon ok Ikéa fait toujours des mini-sites à tomber avec des concepts de dingue. Ok j’adore les chats donc j’ai foncé.

L’idée de base semble bonne : 100 chats lachés dans un magasin. Les chats aiment le confort, choisissez votre produit Ikéa et votre chat. Si le chat se pose sur votre produit, vous le gagnez. Et au final, et bien ça ne marche pas du tout… C’est plat et pas super intéressant.
Il y n’y a que des anglais et surtout la fameuse agence Mother pour faire ça.

Au mois le making of rattrape le reste.



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