Court-métrage ou longue pub ?

Deux parfaits exemples de mélanges des genres ciné – pub. Tout se confond maintenant, la marque doit parler aux autres, raconter des histoires etc… Au moins ça nous change des sempiternels 30s. Et l’intégration produit est elle aussi faite de façon très intelligente.

Hermès : on intègre pas les produits, on les utilise. Et tout le magasin y passe. Superbe réalisation.

Là je vous laisse voir l’annonceur à la toute fin. Et on est à l’inverse du précédent film au niveau intégration produit. Bravo à Fullsix Portugal.

Orion House from Christopher Hewitt on Vimeo.

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